Color

Color is a powerful form of communication. It can induce emotion, sway thinking, create action and cause reaction. We’re an agency that is as colorful and vibrant as the place we call home. We tend to use washes of bold, high-impact colors to capture a slightly brighter and shinier version of the LA we love. Although our service colors are well-established in order to maintain consistency in mapping, signage, timetables and other operational information, there is no set color palette for other communications. This allows us to be creatively flexible and remarkably variable in our brand design.

Metro Identity

The Metro Identity colors help create consistency across all communications. Black can be used to balance a bright color palette, while white space often improves readability and comprehension. The Metro logo – as the touchstone of our brand – is always presented in black and white.

Agency

Metro Black Color Swatch
Metro Black
PMS 6 C
PMS 6 U
C0 M0 Y0 K100
C40 M30 Y30 K100
HEX 000000
Metro White Color Swatch
Metro White
C0 M0 Y0 K0
HEX FFFFFF

Service Colors

Service colors should be used only for customer information that references our services, and never for general marketing communications.

Rail

Bus

Metro Blue Line Color Swatch
A Line
PMS 285 C
PMS 300 U
C100 M50 Y0 K0
HEX 0072BC
Metro Red Line Color Swatch
B Line
PMS 185 C
PMS 185 U
C0 M100 Y100 K0
HEX EB131B
Metro Local Color Swatch
Local
PMS 158 C
PMS 158 U
C0 M60 Y80 K0
HEX E16710
Metro Rapid Color Swatch
Rapid
PMS 193 C
PMS 193 U
C0 M100 Y80 K10
HEX D11242
Metro Green Line Color Swatch
C Line
PMS 360 C
PMS 361 U
C60 M0 Y80 K0
HEX 58A738
Metro Expo Line Color Swatch
E Line (Expo)
PMS 2985 C
PMS 306 U
C66 M1 Y4 K0
HEX 5BC2E7
Metro Purple Line Color Swatch
D Line
PMS 2582 C
PMS 2592 U
C40 M75 Y0 K0
HEX A05DA5
Metro Gold Line Color Swatch
L Line (Gold)
PMS 130 C
PMS 116 U
C0 M30 Y100 K0
HEX FDB913

Bike

Metro Bike Color Swatch
Bike
PMS 368 C
PMS 368 U
C58 M2 Y100 K0
HEX 79BD43
Metro Bike Share Color Swatch
Bike Share
PMS 388 C
PMS 387 U
C15 M0 Y96 K0
HEX E2E428
Metro Bike Hub Color Swatch
Bike Hub
PMS 7741 C
PMS 362 U
C77 M25 Y100 K10
HEX 43883F

Busway

Metro Orange Line Color Swatch
G Line
PMS 1655 C
PMS 1655 U
C0 M65 Y100 K0
HEX FC4C02
Metro Silver Line Color Swatch
J Line
PMS 7543 C
PMS 7544 U
C7 M0 Y0 K30
HEX ADB8BF
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