External Communications Policy

Policy Statement

To maximize Metro’s brand identity, image and communications processes, and maintain consistency in the eyes of our customers and other stakeholders, all processes and materials intended to represent Metro and its services, programs and projects to external audiences must be created, reviewed and/or approved by Metro’s Communications Department.

No other department or contractor is authorized to develop, design or implement Metro customer materials or other communications initiatives, or represent Metro through communications processes, without first consulting or getting direction from Communications.

Purpose

To provide the necessary guidelines for development and authorization of external communications and to ensure consistency in the processes, materials, statements, images and logo usages that are intended to explain, promote or otherwise represent Metro services, programs and projects to external audiences.

Application

This policy and its procedures apply to all Metro employees and consultants.

External Communications Materials

External Communications Materials is defined as any information conveyed through print media, electronic media or other means intended to explain, publicize, advertise or identify Metro services, programs or activities to external audiences.

This includes, but is not limited to:

  • Printed or electronic brochures
  • Take-ones
  • Fact sheets
  • Publications
  • Announcements
  • Flyers
  • Banners (web, vinyl, pop-up, etc.)
  • Report covers
  • Stationery
  • Advertising (digital, online, outdoor, etc — both purchase of media and creative)
  • On-board bus and rail fleet ads, signage, and decals
  • Bus, rail and station wayfinding and/or directional signage
  • Maps
  • Web sites and pages
  • Mobile applications
  • Social media channels
  • Wearables and other promotional/specialty items
  • Press releases
  • Talking points
  • Key messages
  • Official statements
  • Videos
  • Logos
  • Graphic symbols and iconography
  • Photography
  • Illustration
  • Other customer communications materials

Visit the downloads page to access the full policy.

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