Infographics

Effectively communicating complex data in a public-friendly way is an integral goal of Metro’s brand. Infographics provide an ideal format for visually presenting information both quickly and clearly to tell a story, educate the public and make an impact. To create a successful infographic that appeals to a wide audience, it should contain a well-balanced combination of compelling content and visuals.

Best Practices

In order to create an infographic that is both informational and visually appealing, keep these considerations and best practices top of mind.

Metro infographics are:

Content-driven
Simple and clean
Clear and legible

Metro infographics are not:

Decorative
Ornate or fussy
Difficult to understand

Show, Don’t Tell

The following infographics are examples of our best practices in action. Each one tells a story in a way that is colorful, creative and visually distinct. 

Use data to visually tell a complex story in a clear and concise way.

Include data sources when appropriate.

Use iconic graphics to describe a process or illustrate a concept to engage the viewer.

Use tables and grids to present information in a way that is easy to understand.

Do’s and Don’ts

Follow these infographic guidelines for ideas to embrace and things to avoid.

When typesetting numbers in lists and tables, use lining figures (instead of old-style numbers) which help make data more readable.

Provide enough contrast between text and background colors.

Use the approved Metro signage arrow, or Arrow 11 in Illustrator.

Keep labels short and clear and pair closely with accompanying imagery.

All icon styling should be consistent with Metro icons.

Don’t place data-heavy charts on top of complex imagery.

Use simple shapes instead of irregular or decorative shapes.

Do not use shapes with extremely rounded corners.

Keep text boxes clean and simple. Avoid outlining text boxes. 

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