The Metro Brand

Metro is a large and increasingly complex agency that funds, plans, builds and operates mobility projects of every shape and size. Our “brand” is actually a combination of the ever-changing experiences, emotions and expectations of our audiences. It’s imperative that we simplify this complexity, so that when we communicate, we do so with consistency and relevancy, again and again.

Brand Experience

Metro is an active agency that touches anyone who lives, works and plays in LA County. Our brand – and all its touchpoints across dozens of channels – has an interactive relationship with our different audiences, each informing and affecting the other. From the colors of our buses to the headline on a rail poster to a conversation with a customer care representative, Metro’s brand experience evolves to meet the changing needs of our riders, communities, partners and workforce.

Illustration of Metro Brand Touchpoints and Our Audiences Diagram