Our Name

Names matter. They have a vibe and create a feeling. We’ve officially adopted “Metro” as our popular name, or nickname, because it suits us. It’s honest, friendly and direct. And all around the globe, Metro means movement. The world’s great transportation systems are called Metro – and by joining their ranks, we’ve let everyone know we’re taking our place among them. Metro will be used in the vast majority of communications materials, with rare exceptions.

Popular Name

Metro

Legal Name

LACMTA (Our Name)

Typical uses for popular name*:

  • Advertising
  • Customer facilities (Metro Customer Center)
  • Customer materials (maps, brochures, timetables, etc.)
  • Emails
  • Presentations
  • Press releases and all materials released to the media
  • Promotional items
  • Publications and brochures
  • Stationery
  • System-wide signage
  • Uniforms and badges

 

  • For Metro’s marketing materials and other communications, a first mention of our legal name is generally not required. Using “Metro” throughout is more effective.

Typical uses for legal name*:

  • Board reports
  • Board member titles
  • Bond and finance documents
  • Contracts
  • Checks
  • Court documents
  • Employment postings
  • Funding agreements and applications

 

  • When using our legal name as an acronym, follow the rule of first mention. “Los Angeles County Metropolitan Transportation Authority (LACMTA)” should be used first, then “LACMTA” can be used thereafter.

Name used for geographic clarification:

Our Name

For communications that need to define Metro as belonging to Los Angeles rather than another city or county, LA Metro is used.

Typical uses for LA Metro are:

  • Applications on national scale
  • Presentations outside the region
  • Transportation or tribute advertisements

Incorrect Names

We have a popular name, a legal name and a name used for geographic clarification. All other names are incorrect and should not be used under any circumstances.

Our Name graphic (Incorrect use examples of Metro)
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