Video and Animation

At Metro, storytelling is the core of all our communications. Live-action videos and animated illustrations are powerful tools that play a vital role in creating an emotional connection with our audiences. In today’s fast-paced media environment, these immersive mediums are integral to our audience engagement and recognized for their ability to simplify complex information, build support for Metro’s strategic initiatives and solidify the Metro brand. 

Before You Begin

At the start of every video or animation project, it’s important to know the answers to key questions. With them, you’ll be able to tailor the project to meet specific communication goals and better represent the Metro brand. Be sure your project brief answers each of these questions.

On-Brand Themes

Each of the Metro video projects highlighted below are aligned with the Metro brand and demonstrate the positive influence that video can have on our viewers. As with all Metro communication endeavors, our video and animated illustration projects should be expertly produced, high-quality communication tools that use organic, optimistic and well-crafted imagery to convey a targeted story to our audiences.

Creative Direction

Live-action videos and animated illustrations are among the most complex marketing tools to create — and they still must be effectively branded. Use these creative direction guidelines to craft on-brand projects that evolve Metro’s communications.

Technical Direction

Metro communications should be accessible to everyone. File format and dimensions often depend on the intended use and purpose of the project. Work with your Metro partner at the onset of the project to determine specific video requirements.

Technical direction table including element information.

Video Template

To present a consistent video experience for Metro audiences, use the video template, which includes placement guidance for essential brand assets and instructions for other specifications, including size, color, style, and more. Visit the downloads page to access video template.

Watermark when using the stand-alone logo.


Use the stand-alone circle M watermark on all Metro videos. Follow template for correct opacity, size and position. Do not include watermark on end slate.
Lower third template demonstration.


The template demonstrates the most basic text and positioning for displaying speakers’ names on screen. Lower-thirds are open to creative interpretation, but styling should fall within brand guidelines. 
Narrative text placement informaton.

Narrative Text

The template provides guidance for placement of narrative text within the video frame, ensuring it does not conflict with the placement of closed captions.
Gradient usage information.


When it’s necessary to increase the legibility of white text on a light video background, use this gradient sparingly. Do not adjust the gradient.
Drop Shadow usage information.

Drop Shadow

A subtle drop shadow can increase legibility and enhance readability of text on light backgrounds. Drop shadows should be used sparingly. Use the template for drop shadow parameters and do not modify.
End slate template example.

End Slate

See template for end-slate instructions. For example, no watermark should be used; positioning of logo and URL are fixed; and the slate background can be video footage or solid color. If you choose, a direct URL can be added after “”. An end slate with a call-to-action line may be used at Metro’s discretion.

 Visit the downloads page to access video template.